Amplify your Content Marketing with News Releases
News releases have been described as a great way to amplify your content development
efforts. News releases aren't just for product launches or additions to your senior management teams. Here are some other topics you can promote with news releases:
- Market your blog
- Launch a new website
- Promote your ebook or white paper
- Interview with a customer
- Highlight a customer case study or success story
- Promote a new video
- Encourage your audience to sign up for your newsletter
- Announce your earnings for the quarter or year
- Conduct a survey
- Extend the reach of your latest podcast
Over the next few weeks, I plan on testing the efficacy of sending news releases to help promote two components of OpenView Partner's content marketing strategy, our weekly email of tips and tricks and our new idea site, OpenView Labs.
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